Dimdim
experience + visual design work
experience + visual design work
Just some of the design thought that I brought to the Dimdim. For those unfamiliar with the product, Dimdim provides a freemium online meeting product with relatively inexpensive upgrades to bigger + better pro and webinar features.
My collaborations with Dimdim included everything under the sun from a design standpoint. Experience work on the product, a desktop extension to simplify how users get into a desktop sharing session, corporate web visuals + other goodnesses ( HTML email + landing pages, sign up + purchase flow iterations, banner ads, all that ;] ).
My collaborations with Dimdim included everything under the sun from a design standpoint. Experience work on the product, a desktop extension to simplify how users get into a desktop sharing session, corporate web visuals + other goodnesses ( HTML email + landing pages, sign up + purchase flow iterations, banner ads, all that ;] ).
a brand new community splash page helped leverage the amazing Dimdim Community Manager, Kevin Micalizzi ... boldly highlighting Kevin brings personality, character and a fantastic sense of trust in the people behind the technology
within the first few weeks of my Dimdimmery new lifestyle i tackled some new logo concepts + put together this business card prototype ... using the same colors established in the current Dimdim corporate logo, i flipped the size progression of the bubble-like elements to suggest a more effervescent, floating 'rise' feeling to the now more 3 dimensional interpretation of the loops ... i also punched up the wordmark portion of the logo + manipulated the ascending and descending font elements in the wordmark to create a more playful, 'walking right along' feeling ... the juxtaposition between the more rigid 'MEET' and handscratched 'freely!' of the included company tagline was meant to express the potentially disruptive, exciting energy Dimdim offered the marketplace at the time
a clean, new approach to purchase your Dimdim subscription offered the user a clear notion of how many steps to anticipate + where they currently are in the process ... a consistent 'Order Summary' dynamically keeps tabs of the current product choice, feature details and the cost throughout the entire flow
after seeing about a gazillion blind stabs at the design for a Dimdim all-purpose landing page — i felt the dire need to draft up a quick wireframe that might encapsulate the best practices 'out there' in the industry as it might apply to the Dimdim cause ... this is still a LOT busier than what would be optimal in retrospect, but it captures some important concepts that would keep the prospect on task + focused ... my favourite part of the wireframe, now that i'm rereading it, are the very straightforward instructions ( quite a flair for direction, right? )
always forward-thinking + deeply enmeshed in the latest social webbedness, Dimdim started to think about what a profile page might mean to the world of web meetings ... here we see Erin O'Malley's public profile ... as a professional that bumped across this profile via email or the many tinyurls 'out there' on the web, you are offered a quick way to find out more about Erin through the info + icon links provided next to her pic ... or you can also easily sign up for one of her upcoming meetings using the meeting widget on the right ... and if you'd like ot find out more about Dimdim or sign up for a pro trial, the huge orange 'Try it' button gets you started down the right path
an last by not least ... one of my best project initiatives from the user experience optimization point of view is shown here ... this is NOT the final implementation of the original design thought + visualization, but here you can see my suggestion to vastly simplify the dangerously flat previous Dimdim portal interface ... on the technical end of the improvement, not a lot really shifted around ... instead of being shown a million + one options as presented by the signed in splash, i suggested we take out as much as possible + offer up the 3 most important starting options for jumping into your Dimdim online meeting ... i wanted to see a clear conversational + friendly salutation followed by 3 huge buttons ... each button uses an action verb to act as a call to action, commands that the user could quickly understand + act upon ... deeper flows + affordances are politely tucked away in the very sublimated main navigation bar ... and internal advertisement + messaging that previously ate up a ton of the top real estate are now pushed to the bottom of the page + treated in a light, clean way
