Zyrtec wanted a Rewards program and they wanted it fast. We wanted the customer to know that there is something more than just allergy relief waiting for them in every bottle of Zyrtec, so we created a program that was bursting with surprises... from a personalized online experience with unique rewards to branded products and an outdoor pop-up shop.
Agency: JWT.
(use code 50580-726-36 to try it out!)
To start the program, you find the code on your bottle and enter it online. This unlocks a choice of rewards including discounts, unique content and more, all related to the activities you can feel free to enjoy with no allergies symptoms to get in your way. Stay engaged by checking out new rewards each month, and previewing the latest in your newsletter.
The offline extension of the program includes an online allergy care shop with branded Zyrtec packaging and gift items customized to your preferences, AR experiences launched from the point of purchase, and a traveling outdoor pop up shop where visitors share their personal stories and leave with a custom box filled with goodies to help them enjoy the things they love most!
