crystal.ai was born as the AI-powered assistant for online businesses. With the introduction of AI-powered campaign automation for e-shops built with WooCommerce, we opened crystal to an ever-growing target of online commerce owners, increasingly made of individuals and small teams trying to turn their passion into a sustainable digital business.
The campaign concept of Happy Seller calls for a new class of micro-business people in touch with the digital world and looking for a smarter, quicker way to gain results online.
Their happiness stems from a number of factors: they're not feeling alone and overwhelmed by their business project, they're not missing out on digital opportunities and they trust they're reaching the right people with the right budget, thanks to Artificial Intelligence based advice from crystal.
Their happiness stems from a number of factors: they're not feeling alone and overwhelmed by their business project, they're not missing out on digital opportunities and they trust they're reaching the right people with the right budget, thanks to Artificial Intelligence based advice from crystal.
The campaign video draws on a playful tone of voice and a vintage reminiscence placing an unusual type of product in an unusual setting, such as inflatable flamingos at Christmas time, communicating that selling online is a positive and, indeed, profitable business.
The video campaign, aired on all major social media platforms, leads to a dedicated landing page available here.
Company: iGenius
Creative direction: Flavia Esposito, Alessandra Serrentino, Pietro Spagnolo
Operators: Davide Rossi, Roberto Beani
