AMARO is an online women's fashion brand based in Brazil that launches new collections monthly with the latest international trends at disruptive prices and speedy deliveries. The brand is always expanding their lines and, for the Fall 2017 season, AMARO Active was debuting its 2nd collection combining technology and current trends.
Based in the pieces Amaro presented to us, we created a campaign that translated the urban feel of the designs into images that connected to the brand persona:
"Sport in the city. Active women who pause their routines to dedicate moments to exercises that match their personalities. In those minutes, they find ways to stay in shape as well as finding the balance within themselves."
I had the pleasure of acting as the Creative Director while working at Cherry Plus for this campaign. The agency was also behind the executive production, with video by Isadora Stevani and photos by Nicolas Gondim.
