crystal
crystal is the first virtual advisor for digital marketing. Born in 2016, it helps independent marketers, business owners and agencies optimise their marketing activities and results by talking and writing to an Artificial Intelligence powered advisor, which answers in real time with actionable insights.
The first website, conceived in 2016, aimed to target more structured and enterprise contexts.
Together with our team, I took care of the first brand concept Get Data Talking, focusing on the innovation brought by the all-new virtual advisor and leveraging the power of the worldwide discussion around big data, as well as:
- Website information architecture
- Copywriting
- Video copywriting
Features page
About page
Company: iGenius
Copywriter: Flavia Esposito
Website Design: Pietro Spagnolo
Video & Illustration Design: Alessandra Serrentino
Copywriter: Flavia Esposito
Website Design: Pietro Spagnolo
Video & Illustration Design: Alessandra Serrentino
