FUDENA: EXTINT
This is a project made for JWT Ccs and their client FUDENA, the local representative of the WWF organization in Venezuela. When this idea comes to us we evaluate a lot of ways to bring them to life, so, we decide to call a sculptor called Tomás Añez and an amazing young talent photographer, together create the sculptures, put them into the studio and capture their expressions. After that, all the CGI magic comes to our rescue and the work you see down bellow its the result. Thanks to my friends of JWT Ccs for the opportunity and trust.
These pieces were published in the world-famous advertising magazine Lürzers Archive in the 6/2017 edition. You can see the magazine in this link.
https://www.luerzersarchive.com/en/magazine.html
https://www.luerzersarchive.com/en/magazine.html
This is how we did it.
DATA SHEET:
Client: FUDENA / WWF
Agency: JWT CCS
Cerative Director: Javier Debourg.
Art Director: Javier Debourg - Ali Armas.
Copy Writter: Javier Debourg -
Photography: Jhonny Molina.
Scupltures: Tomás Añez.
Ilustration & CGI: Ali Armas.
