This unique stop motion film uses technology to create moving art in plates. The film has been designed using 700+ sublimation printed plates. Each of the frame in the film is a custom designed printed plate. Every frame of the animation is printed on a plate and shot in stop frame style. 3d animations are blended seamlessly into the 2d animations so as to achieve interesting transitions and look for the film.
The illustrations style brings about a contemporary perspective of Indian chaos balanced in an artistic format. Multiple animations narrating various little nuances in India fill up each frame of the animation that says a different story each time you see the film. While the uniqueness of India is showcased in the illustrations and animations, the execution adds another layer to the film by bringing about an all new style of showcasing the animations, with an unexpected twist of stories playing out on plates that brings alive the idea of India on a plate, the essence of Kohinoor Cooking sauces and meals in minutes. A travelogue that gives you a taste of India in its little stories playing out as animations on plates.
Brand: Kohinoor Agency: Cultr, London Creative directors: Radhika Kapur & Mathanki Kodavasal Planner & Creative Guidance: Abu Mallick Account Management: Reshom Majumdar Production House: Rocketscience Lab, India Directors: Vidya Sharma & Rajesh Thomas Illustrator: Rishi Dev RK Character Animation: Mithilesh B 3d Animation: Prateek Vatash Head of CG: Varun Saini Music Director: Mikey Mccleary Music Producers: Sharel Soans & Parth Parekh Singer: Jedd Printing Technician: Shivananda Printing Assistance: Maruthi, Ganesh & Babu Sublimation Prints: Sterling Plate Supply: Photo Tech - Noida & Koncept - Delhi Stop Motion Artist: Jigesh Kumar Dop: Sam Mohan Dop asst: Manjunath bk & Abhishek Srivastava Production Designer: Pooja Ramesh Art Department: Santosh Panchal Art asst: Naveen Second Shooter Rig Tech: Nitye Sood Producer: Kalpana Kumar, Yolk studio Shoot Location: Yolk Studio Food Stylist: Javinder Singh
BEHIND THE SCENES "Taste INDIA on a plate” STOP MOTION TVC for Kohinoor
www.rocketsciencefilms.com
