Groove, is a Portuguese festival aimed at people who want to enjoy the pleasures of good music, combined with healthy food and beautiful decor. By day, Groove offers a leisure space for the entire family (adults and kids) and by night it has a various number of concerts for adults.

Groove is composed of several concepts: Organic Groove, Groove Kids, Being Groove, Groove Music, among others, which represent the various area of the festival.

Together with HYP, I was responsible for the creation of the festival’s identity and website. The logo represents both nature (an essential part of the festival which happens on a park) and the propagation of sound. For each area sub-logos were created around the concept of the main logo. This project included the creation of several graphic materials such as flyers, outdoors, posters, signs, videos, among others.