Joe Fresh—Retail Flyer Concept & Mobile App Concept
This project is a concept for a retail flyer or poster I created for Joe Fresh, a Canadian based clothing company with style-forward, affordable designs.
The design of this flyer leverages the #TRUETO campaign hash-tag that Joe Fresh introduced on their social media channels as a introduction to their plus sized women's line. Their primary orange brand colour and newly redesigned logo is instantly recognizable and really pops out on the page.
The screens below represent a re-imagined version of the mobile retail app for Joe Fresh. I created these concept screens to compliment a printed yer design as part of a personal micro project.
Joe Fresh underwent a brand refresh reflecting a bolder logo, simplistic pops of their corporate colours, more expressive on- figure photography and added a sense of whimsy to their tone of voice. I used these brand attributes as a guide while designing the UI of the concept app. The graphics possess a minimal, clean and modern design while the imagery is prominent and precise.
