#TSUMVFNO
#VOGUE #FASHION #NIGHT #OUT #2017
Vogue Fashion Night Out (VFNO) is an annual worldwide shopping event. It was created in 2009 after economy recession to support fashion industry and fashion designers. Big sales and famous fashion brands participation during event are providing huge interest for customers.
With TSUM Moscow team we made an event in Moscow.
Video-teaser and short animation-loops were used in social media and during the event on inside and outside screens of TSUM building as decoration.
The whole building was separated to many little zones for different brand activities. Main zone for vip and press was made as an art zone. Construction columns were disguised as art pieces to give a room for a party with cocktail bar, dj and sale-zone.
Instead of traditional press-wall we made a digital corner with short video-clips and interaction made with Kinect. All three — two walls and a floor of the press-wall — are led-screens.
