Hebra® is a traditional family restaurant located in Guayaquil that serves roasted and grilled chicken. The most challenging of this project was to maintain the traditional values associated to the brand and re-design it adding new corporate values, aiming to a future business and posible franchise expansion.

For the wordmark the elevation in the H bar projects the principal concept for elevation and future aiming, a sans serif font selection with round edges will project a modern look and a script font will try to arrange the traditional values.

Basic and simple, white and red.