Greatest Common Factory reached out to me to create designs for the new Domain Northside shopping center in Austin, Texas. I created lettering out of objects and products for all of the main sections of the shopping center: dining/nightlife, shelter/home, beauty & wellness, women's fashion, menswear, and the grand opening. 

This project required the largest dimensions I'd worked with up to this point, with some of the handmade designs spanning 10 feet wide. 

Ad Agency: Greatest Common Factory
Producer: Amy Hurt
Art Director: Katie Johnson
Creative Director: John Trahar
Lettering, Styling, Animating, Post-production: Becca Clason
Photography, Lighting, Production Assistant: Josh Clason

The embedded videos are currently not working. Until I get them fixed, you can view more of the project at somighty.com.