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HRI — Brand Design Project

A Monogram as a Visual Key Element

Customer
The “Handelsagentur Reinbothe Interieur” supervises German and Austrian customers for the brand Marie’s Corner and is also active as a commercial agency for other diverse furnishing brands. The portfolio includes the exclusive brands Marie’s Corner, Qitoya, Nahoor, and Coellina, which are represented by the “Handelsagentur Reinbothe Interieur” in NRW.
 
Project
CRENEO is designing and developing a word-image-brand for the company, the corporate design, and the associated office fixtures. A monogram made of the initial letters of the company name is the main design element of the visual appearance. Black, white, and the accent color red shape the high-end look. The font family DIN Pro, with its constructed character, but also clear and easily readable typeface, serves as the corporate font.
The business cards take up the shaping of the figurative mark and are equipped with images of the product portfolio. This way, the variety of the brands represented by the company are presented. Matte paper, combined with high grammage and an additional red color cut, underlines the visual and haptic experience.
The result is a concise look that emphasizes the exclusive and high-quality brand portfolio of the commercial agency.

Service
Word-image-brand
Corporate design
Office fixtures

Award
Award winning design—MUSE Creative Award 2017


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HRI — Brand Design Project
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HRI — Brand Design Project

The "Handelsagentur Reinbothe Interieur" serves German and Austrian customers for Maries Corner brand and is also active as a commercial agent fo Read More

Published: