I was commissioned to create a design for a whirlpool reseller called bluspa. One of the most important features for the client was that all the technical specifications and features were included in the design, but the design should also stir feelings of silence and privacy.
For the design, a horizontal format was chosen to better represent the impression of stability and quality in the products. Geometric shapes were also incorporated into the layout to represent the different shapes of pools that are currently in the catalogue – circles, squares and triangles. The overall design is kept very light and soft by the use of lots of white-space in combination with the light blue. Smaller artefacts like stamps and symbols that overlay a lot of the pages also add this technical feeling that was requested, but does so in a non-intrusive way.
For the design, a horizontal format was chosen to better represent the impression of stability and quality in the products. Geometric shapes were also incorporated into the layout to represent the different shapes of pools that are currently in the catalogue – circles, squares and triangles. The overall design is kept very light and soft by the use of lots of white-space in combination with the light blue. Smaller artefacts like stamps and symbols that overlay a lot of the pages also add this technical feeling that was requested, but does so in a non-intrusive way.
