Chipotle Mexican Grill.
SAVOR. WAVS
In the Spring of 2017, I had the opportunity as part of the MediaMonks Animation Team, to work along with PARTY and CAA from NY, to develop the WebGL visual experience for the collaboration between Chipotle, Mexican Grill, and the music legend producer RZA.
The experience was all about "How would your Chipotle Food look and sound like?".
The process for the visuals began with 3D Design and explorations, which were later developed in WebGL as part of the SAVOR.WAVS experience. For this matter, I was assigned with the design and animation for each of the Menu Items that conform the Food from the Menu.
3D Concept Design.
Menu Items.
Each Menu Item was given an Abstract 3D Illustration of itself to be part of the experience.
Vessels: Bowl, Burrito, Crispy Corn Tortilla, Soft Corn Tortilla, Soft Flour Tortilla, Salad.
Fillings: Pinto Beans, Fajita Veggies, White Rice, Brown Rice.
Proteins: Barbacoa, Sofritas, Carnitas, Steak, Chicken, Chorizo.
Toppings: Guacamole, Roasted Corn Salsa, Honey Vinaigrette, Fresh Tomato Salsa (Pico de Gallo).
(cont): Cheese, Sour Cream, Green Tomatillo Salsa, Red Tomatillo Salsa.
Exploration: Soft Corn Tortilla, Chicken and Honey Vinaigrette.
Final WebGL Output.
All Menu Items Concepts were developed in the WebGL environment, taking in account the optimization, and the animation was coded to be in sync with the music beats that were programmed by MediaMonks Audio Department and Development.
Screenshots from the Web Experience
Credits for the Visual Experience:
Gradwell Sears - Creative Direction.
Alexander Otto - Art Direction.
Pierre Nelwan - Animation Director
Oscar Sobrino Guagnelli - Lead 3D Animation and Motion Design.
Johan Holwerda - Lead WebGL Development.
Mattijs Kneppers - WebGL Development.
Christian Endeman - 3D Motion Design.
