Beer Garden Jerusalem is an open-air beer garden in the heart of Jerusalem. Located in the "First Station" bar and restaurant area, the Beer Garden serves over 20 different types of boutique Israeli beer from all across the country.
The mission was to create a unique branding that stands out in the design landscape of Jerusalem, some with a hint of vintage Hebrew look and feel, with a modern and slick twist. The orange color, obviously, is my take on the color of beer. The symbol is composed of the head of a Lion, which is the city emblem of Jerusalem, and the hops plant, which is the main ingredient in beer. The leaves are also a main part of both Israel's and Jerusalem's official emblems, get a clean twist in this logo, and also in the logotype.
The mission was to create a unique branding that stands out in the design landscape of Jerusalem, some with a hint of vintage Hebrew look and feel, with a modern and slick twist. The orange color, obviously, is my take on the color of beer. The symbol is composed of the head of a Lion, which is the city emblem of Jerusalem, and the hops plant, which is the main ingredient in beer. The leaves are also a main part of both Israel's and Jerusalem's official emblems, get a clean twist in this logo, and also in the logotype.
