Barometer Campaign

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Client name: Arla Foods Inc.
Contracted by: VP Human Resources at Arla Foods Inc.

Campaign: Barometer 2012: Employee Satisfaction Survey

Deliverables: 2 teaser posters, 1 Gate-fold brochure (jpg and pdf formats)

Software used: InDesign and Illustrator

Information brochure (front)
Gate-fold
Concept: Imaginer Solutions by Jacquelin Chatterpaul
visual content from free stock photos, logos used with permission
Written content based on past promotional material
Edited and produced by Jacquelin Chatterpaul

Information brochure (inside)
Gate-fold
Concept: Imaginer Solutions by Jacquelin Chatterpaul
visual content from free stock photos, logos used with permission
Written content based on past promotional material
Edited and produced by Jacquelin Chatterpaul

Poster 1
Concept: Imaginer Solutions by Jacquelin Chatterpaul
Image purchased from Shutterstock images
Logo used with permission

Poster 2
Concept: Imaginer Solutions by Jacquelin Chatterpaul
Image from free stock image database
Logo used with permission

This design was a freelance project I had done for Arla Foods, a specialty cheese factory and distribution centre that I had been working with for eight years. Every year employees are given the opportunity to take part in Barometer, which is essentially an employee satisfaction survey.

Every year, few employees at Arla reluctantly complete this survey. So this year, I was charged with designing a campaign to promote Barometer, progressively throughout the weeks leading up to the release of the survey.

Following company style guides and using written content provided by Arla Marketing, I created a gate-fold brochure. I also created two teaser posters highlighting the sentiments of many employees at Arla (whom I had interviewed) which often centred around a longing for change.

After the results of the survey was released, it was found that there was a significant increase in participation for Barometer 2012.