An alumna of Southern Illinois University, Jeanne Marcis has spent more than two decades in sales. A former sales consultant for Advertiser Network in Lake County, Illinois, Jeanne Marcis handles advertising sales as the senior multimedia solutions consultant for Clipper Magazine.

Magazine advertising is one of the best ways for companies to reach an extremely targeted audience. These types of publications revolve around shared consumer interest, and companies know that if someone has subscribed to a certain magazine, they probably have an interest in said magazine’s focus. This makes it easy for businesses to advertise directly to those consumers who are most likely to purchase their product, thus helping them avoid wasted coverage and see larger returns on investment. Further, magazine consumers often look through their publication without media multitasking. This ensures their full attention is given to the magazine and its contents.

Beyond this, magazine ads often have a longer shelf life than other forms of media. Many magazine subscribers keep their magazines around the house for months on end. Over time, they may review the articles in their magazine, meaning they will see a company’s advertisement again. This repeated exposure boosts the effectiveness of magazine ads and promotes brand recognition. It can also increase website traffic as consumers satisfy their curiosity by researching a company they saw in a magazine.