RWISSI Networking Branding Project
RWISSI is a private school specializing in IT, it was needing an urgent rebranding.
The process started from the keywords provided by the client, which was summarized by the 'book' metaphor, simplified, and combined with the 'networking' part of the description. I stayed away from the 'cloud' metaphor for its overuse. This is resulted in the mark above which takes us to the next step.
The logomark was constructed by modifying Alice typeface to better fit the feeling desired.