Year & Location
2016, Helsinki, Finland.

Assignment 
Concept Work, Visual Identity, Branding, Clothing Design


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Vaella is the meeting point of urban & outdoor lifestyle. The name Vaella reflects the journey of life. Season free clear-cut design and seasonal detailed pieces which jointly creates an interesting but easy-to-wear wardrobe for everyday life. The inspirations for the collections are drawn from the combination of streetwear and office workwear with further influence from the colours of nature. All the clothes are produced in Finland.