This year I had pleasure to be part of Tallinn Pride team, which organized the first Pride Parade in Estonia in 10 years. This was also my first big design project.
Every Pride has its own identity, but they all have something in common: LGBT flag. The goal in designing identity for Tallinn Pride was to create something recognizable and familiar but still fresh and new. I decided to go beyond standard 6 colors LGBT flag limitation. Inspired by stencil art and the whole spectrum of colors I created atypical for stencils letterforms that were used to represent Tallinn Pride's identity. Here are the results of my work.
Tallinn Pride logo:
T-shirt with logo:
photo by Anna Aurelia Minev / ERR
Typography, stickers:
Web banner:
I went further to create the whole unique alphabet. The font is still in progress, but the alphabet was enough to create a colorful banner for the march itself.
Banner in action:
I want to thank the whole team and our allies for this amazing journey <3
After all, 1800 people walked with us in Pride after a 10-years break!
Couldn't have done it without you all!
👇
