The concept was developed to express the idea that the “MyClassima” watch can be worn on any occasion, whether in a formal or casual style.
Positioned in the center of the table, the watch remains the only static object in the compositions, all other objects are transformed according to the desires of the characters. The watch fits perfectly with both styles.
All actions are in the same frame: a top view in which the watch and objects draw a geometric composition. Hands will animate and transform the pictures.
Positioned in the center of the table, the watch remains the only static object in the compositions, all other objects are transformed according to the desires of the characters. The watch fits perfectly with both styles.
All actions are in the same frame: a top view in which the watch and objects draw a geometric composition. Hands will animate and transform the pictures.
Client: Baume & Mercier
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Mathilde Tournois
Producers : Henri Hayon
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Mathilde Tournois
Producers : Henri Hayon
Director: Alain Laurans
Director of Photography: Christophe Graillot
Art Direction: Alain Laurans, Raphael Garrigues, Eric Delmotte
Director of Photography: Christophe Graillot
Art Direction: Alain Laurans, Raphael Garrigues, Eric Delmotte
Stylist: Géraldine Agasse
Compositing & VFX: Marion Favier, Khasis Lieber
Editing & Color Grading : Marion Favier
Music & Sound Design : Vincent Lagadrilliere
Compositing & VFX: Marion Favier, Khasis Lieber
Editing & Color Grading : Marion Favier
Music & Sound Design : Vincent Lagadrilliere
