These logo concepts were created for FatKidDeals, a micro-sales catalog via social media. I approached this logo at face value, attempting to embody the name of the company. After various sketches trying to represent each word - Fat, Kid, and Deals - I came across the idea of building blocks that kids use. The rest quickly fell into place, assigning the company's acronym to each block, and assigning it a matching typeface. The company did not adopt the concept, however, I did feel the need to share the process and final creation.