A project I co-conceptualised and managed for Singapore Grand Prix (SGP) in 2010. Faced with decreasing ticket sales, SGP wanted to organise a series of events to elicit more interest in the iconic F1 Race. Original games, an engaging event space and eye-catching visuals were pitched and fabricated as a part of an aggressive 6-week events campaign to create hype for the race.

I didn't even get to go because tickets were sold out that year.

Art director: Kit Yong

Events and account manager: Melissa Zhuo