The booths will have fans inside so when they go to snap a photo, their hair also blows; highlighting that Batiste dry shampoo gives 'A Burst of Fresh Hair'. The passport-style photos they recieve will be automatically uploaded to the Batiste Facebook page. Free sample cans of Batiste will also be handed out.

When someone walks past, it triggers a sensor installed in the bilboard which then blows the woman's hair. This highlights how Batiste gives 'A Burst of Fresh Hair'.

The 'Burst of Fresh Hair' app for Batiste lets you take a photo of yourself, blow into the microphone and enhances your photo to give instant, glamorous wind-blown hair.