This is my practice for pitching Allstate’s 2017 car insurance ad campaign in Canada. The brief aims to increase Canadians’ understanding of the new features (annotated below).
This series is the third concept in my development process. I intended to use simple background and photographic objects to create dramatic effects in the 2D space. With the rhythmed copywriting, this series is concise and impressive.
1. Home + Auto Bundle(ON only)
• By combining Home and Auto policies Allstate customers can save on both.
2. Auto Ticket Forgiveness (ON only)
• With this feature, your insurance rates won’t increase if you get a ticket for certain minor driving offenses, such as speeding ticket.
3. Drivewise (AB only).
• With this device installed into your car’s dashboard, you can leverage your good driving behavior to save more.
• With this device installed into your car’s dashboard, you can leverage your good driving behavior to save more.
