ACTIVATE | Defining the Brand
A Unique Action of the Drink Inspires a Unique Web Presence
A Unique Action of the Drink Inspires a Unique Web Presence
2011 - Big Spaceship was approached to help a fledgling drink brand with their launch into the digital space. We worked hard to win the business, and once landed we sprinted to get something together that would replicate the unique experience the drink offered to their online audience.
Activate is an enriched water product - and their differentiation is that their bottle system delivers the vitamins into the water when you twist the cap. So to be communicate that the experience is based on the turn of the cap, that then pulled the user into a vertically animated opportunity to dig into the brand.
Awarded by Communication Arts, and by net Magazine Awards as a Runner Up in the Site of the Year category (2011).
Activate is an enriched water product - and their differentiation is that their bottle system delivers the vitamins into the water when you twist the cap. So to be communicate that the experience is based on the turn of the cap, that then pulled the user into a vertically animated opportunity to dig into the brand.
Awarded by Communication Arts, and by net Magazine Awards as a Runner Up in the Site of the Year category (2011).
