Challenges from the Start
"How to establish an influential brand in an extremely easy-entry industry?" I asked myself this question when C4 invited me for designing their brand identity. C4 is an ambitious photography studio who wants to raise the experience of wedding services.
Design by Researching
For creating a distinctive identity for C4, I did a vast research and found the dull conventions I had to break. "Camera" or "Type logo" are the two most over-used elements in photography studio's logos. To avoid being normal, I had to develop a new art direction. In that case, I interviewed with C4 founders and re-track the studio's history.
All in Details
The logo consists of four geometric shapes, which stands for the 4 founders and recalls the studio's name. I granted the logo vivid colours setting in the dark background and the turnout is brilliant.
Variations and More
To accomplish a brand identity is designing a system but not only a logo. I developed secondary icons, typography, applications with a consistent style. C4 was very satisfied to accept my design and the identity helps C4 grow in their industry.
