Global Health Innovations and Action Foundation provides health services to women in Liberia and Swaziland.  Their goal is to reduce morbidity and mortality among women in developing countries by strengthening health systems to deliver high-quality, comprehensive health services throughout a woman’s life course.

This ad campaign was created for Mother's Day 2017 to help GHIA reach their goal of raising $250,000 in funds to support their cause. I was shown a past flier and developed the campaign based on the statistics that were listed at the bottom. The 6 images were released on Instagram and Twitter the week prior to Mother's Day.