Advertising for WWF Italy
During last year WWF launched a contest for young designers.
These three projects all reached second place.
Being thought for an advertisement at a high metaphorical level together with a simple meaning, they have been realized with an advanced photo editing software.
Being thought for an advertisement at a high metaphorical level together with a simple meaning, they have been realized with an advanced photo editing software.
Visuals constantly interact with the copywriting, but are strong even without it.
The first project has been created for the 5x1000 Campaign, where people can support WWF action for environment improvements with a small contribution.
The first project has been created for the 5x1000 Campaign, where people can support WWF action for environment improvements with a small contribution.
The main subjects are nature, sea, and glaciers.
The second project, opting for a slightly finer line, narrates through the image of the matrioska how WWF cares about every living being as if it was a part of itself, protecting and preserving it.
The third project is a wordplay: the most important animals from WWF Oasis - the wolf, the otter, the bear, and the deer - take the form of little origami, being held in human hands that try to recreate some sort of small forest where all is perfect and nothing can change. Origami have a very important spiritual and religious meaning inside Japanese culture. They are used to represent the circle of life and the never-ending rebirth of everything, while being an interesting encounter between art and science.
The second project, opting for a slightly finer line, narrates through the image of the matrioska how WWF cares about every living being as if it was a part of itself, protecting and preserving it.
The third project is a wordplay: the most important animals from WWF Oasis - the wolf, the otter, the bear, and the deer - take the form of little origami, being held in human hands that try to recreate some sort of small forest where all is perfect and nothing can change. Origami have a very important spiritual and religious meaning inside Japanese culture. They are used to represent the circle of life and the never-ending rebirth of everything, while being an interesting encounter between art and science.
This is important too: the deep sense of art that comes out of this practice, what Japanese people describe as poetic and full of philosophical and moral implications. And still, everything is so fragile, just like all the most beautiful things in our world.
