Last October I was asked to design the visual language and deliverables for Social Media for Road Trip Experience 3.0,
a travel based project that brings together collaborators from different fields for a road trip that inspires new work.
For this edition, the road trip took place in Sri Lanka.
The visual language I chose to execute was to create tropical line elements (with emphasis on the Sun and the Sea)
For this edition, the road trip took place in Sri Lanka.
The visual language I chose to execute was to create tropical line elements (with emphasis on the Sun and the Sea)
that could be easily overlapped with photo-graphs from the previous road trips as well as their location recci.
The icon of the Sun and the Sea is also inspired by the traditional mask makers who base their designs on characters from mythology. The outstretched tongue and the singular eye give more definition to it.
Social Media Deliverables that went online weeks before the trip, for announcements as well as building excitement.
All artists and collaborators were introduced on the page with a similar format and elements that enhanced their quotes.
Print Deliverables such as stickers, Car Danglers and luggage tags for the collaborators were also made
based on the same visual language.
Thanks for watching!
Road Trip Experience Project
Find more of my work on Facebook/ Instagram.
Road Trip Experience Project
Find more of my work on Facebook/ Instagram.
