Rinek, Inc. is a luxury home builder based in Palm Coast, Florida. Their website and overall brand was feeling dated and did not reflect their company today.

Our team’s assignment:

• redesign their logo

• develop a blue-based color palette

• rethink the site architecture to address each of their target markets

• rewrite all site copy to be more succinct

• leverage the photography for a more visual user experience

• establish Rinek as the first choice for luxury homes in Florida’s most desirable communities.