Chillout Travel Centre
Profile Design
The brief for this project was to redesign a logo and visual look for different places in Bergen. My group got to redesign the Chillout Travel Centre logo. Chillout is a cafe/shop/travel inspiration boutique in Bergen. They are informal, and their target group is backpackers. This is why I chose to symbolise this by forming the logo as a boot print. I chose earthly colours and a round, friendly font to give a feel about what Chillout stands for. I also designed a small box to keep the profile guide in to give it extra value. This way it will be easier to take care of.
First the old logo, then versions of the new logo.
Some pages from the profile manual
September 2010
Chillout
Published: