MOLSON | Music - Revealed
Music Pillar of the Brand - Activated Against in Digital
Music Pillar of the Brand - Activated Against in Digital
2005 - Took over Molson account at henderson bas. Out of the gate we worked on a music program with the brand team. As part of the Molson Insider program we developed a program that created demand for a music event sponsored by the brand.
Mobile, email and display were all part of the program, with print as well (examples below belong to Matt Hoffman)
Mobile, email and display were all part of the program, with print as well (examples below belong to Matt Hoffman)
