The second edition of Nike's premier 10K event in Toronto
2005 - Nike does grassroots large in Toronto, looking for a repeat of the huge success they found in 2003 with Nike RUNTO.
This time Nike works with Taxi, henderson bas, Cossette, Veritas and TrojanOne to activate a huge multichannel integrated program. Trial vans, retail environments, training programs and runs, media everywhere. All collected by RUNTO.ca built by henderson bas.
The site was a beast to animate and yet served its purpose, communicate the program, the benefits and get product details in front of prospective and registered runners. Site and program performed way above expectations and won us additional awards. Again.
Site can be viewed at: http://yyzwork.com/VI/nikerunto/
This time Nike works with Taxi, henderson bas, Cossette, Veritas and TrojanOne to activate a huge multichannel integrated program. Trial vans, retail environments, training programs and runs, media everywhere. All collected by RUNTO.ca built by henderson bas.
The site was a beast to animate and yet served its purpose, communicate the program, the benefits and get product details in front of prospective and registered runners. Site and program performed way above expectations and won us additional awards. Again.
Site can be viewed at: http://yyzwork.com/VI/nikerunto/
