NIKE | Hockey - Flexlite 12 Launch
2005 - henderson bas, Taxi and Cossette teamed up to launch the Flexlite 12 in the Canadian market.
One of the most advanced skates made by Nike with a massive decrease in past weight, Nike wanted to crush the launch. Media was hyper-focused and innovative, primarily through wildpostings being hung in dressing rooms and arenas across the country.
The site we developed was in line with the integrated campaign, and won The FWA's Site of the Day in the spring of 2005 among other honors. We also developed an innovative and at the time backbreaking display campaign with expandable banners that housed a working game we developed initially for the site.
Can be viewed at: http://yyzwork.com/nikehockey/unleashit/
One of the most advanced skates made by Nike with a massive decrease in past weight, Nike wanted to crush the launch. Media was hyper-focused and innovative, primarily through wildpostings being hung in dressing rooms and arenas across the country.
The site we developed was in line with the integrated campaign, and won The FWA's Site of the Day in the spring of 2005 among other honors. We also developed an innovative and at the time backbreaking display campaign with expandable banners that housed a working game we developed initially for the site.
Can be viewed at: http://yyzwork.com/nikehockey/unleashit/
