Digital program on behalf of Nike's grassroots efforts in Toronto
2004 - Nike Canada, Taxi, henderson bas, Cossette Media and others team up to develop a tidy effort to support an underground basketball event coined Battlegrounds. The then-annual program matched up the best street-ballers from the naton to compete for bragging rights on the playground.
We built the microsite, email and some display ads for this. And we won a few awards again as a result.
We built the microsite, email and some display ads for this. And we won a few awards again as a result.