Marlboro.com Multiplayer Blackjack Sim
As the lead Interactive Art Director on this project, I worked closely with the interaction designer and development team to create this complex multiplayer game from scratch. The overall visual aesthetic was mine as well. I also focused on creating a "lobby" that was visually inviting, while being easy to use.
Initial landing page.
First time playing, you can choose your minimum bet up front.
Lobby home screen. The challenge here was to create a lobby that didn't look like a glorified spread sheet. Each set of tables is divided by minimum bet. Each table shows current players sitting there.
Leaderboard displayed Top 25 players, with your ranking anchored at the bottom. Nearly 200,000 unique players played this sim in the few short months it was live.
Each players "western brand" - when clicked - would display their running statistics and custom personal info.
Even the warning overlays were carefully designed.
