Every day in Milan 2500 kg of bread are wasted. In accordance with Barilla Food Center the worth of food waste in Italy is equal to 37.000.000.000 €. We designed breading with the mission to limit the food wasted giving this excess to NGOs. How it works?
I made the Brand Identity and the UI design of the whole project. I also made a infographics landing page to engage B2C users.
There is a special bond with the bakeries, we hardly believe in them so we developed our stickers that give the possibility to the owner to show their relationship with us and explain their social impact on the territory.
We made several test with F&F to validate the whole process, with more than 130 interview with bakeries, users, restaurants and NGOs.
THANKS AND ATTRIBUTION:
180 Degrees Consulting – Bocconi Branch for data research and business plan
project developed by Maculotti, Melli, Pesenti, Zefferino
