Sunbeam Yacht
University Partnership project
2016
The yacht industry is struggling to entice millennials.
A concept project for Austrian yacht building company Sunbeam, to explore different concepts for a future yacht for the millennial generation of buyers who don't want yachts.
My concept explores the core emotional essence of sailing gives in a different shape and business model than traditional yachts.
The idea is a rental boat that offers a unique experience in warm tourist areas with adaptable configurations. The design is inspired by the visual shape and manufacturing of surfboards to create a product that is effective in manufacturing, distribution, and maintenance to create a strong business ROI.
Project time: 10 Weeks, Solo-project
Deliverable: Concept / presentation to leadership
