2017 started with a bang - and a bag - for Mary Kay. The beauty company partnered up with one of Brazil's most celebrated fashion designer Lolitta for the relaunch of their new accessory, exclusive for their premium consultants.
As part of the campaign "Ser Consultora Para Ser Quem Você Quiser" ("Be a consultant to be whatever you want"), this phase consisted in celebrating who the Mary Kay woman is and all the possibilities she can achieve when she's a self-employed, independent individual.
We developed a series of videos + editorial material as the core of the digital strategy for the project. As the creative director, I got to define the campaign's concept and write the script for all 3 videos (campaign, An Interview with Lolitta, and Lolitta + Mary Kay), as well as direct the social media photoshoot.
