CRIT HIT aims to create motivational apparel and accessories for the geek/nerd who wants to level up their lives through fitness. The logo was inspired by the gritty "Street Fighter" aesthetic, creating a unisex, distinct, and identifiable logo.
Choosing black and white as the main values help highlight their products, much of which also have a black and/or white base apparel, and a colorful typeface and design.
Choosing black and white as the main values help highlight their products, much of which also have a black and/or white base apparel, and a colorful typeface and design.