Paul Hinch's profile

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Paul Hinch
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How can we help you?
A story about a bank that decided to give real meaning to its pay-off line, “How can we help you?” by changing its behaviour, not just its messaging. And about how a solid branding programme turned a bank’s fortunes around in 18 months.
Bank box texture cards
Bank box texture cards
Bank box texture cards
Bank box texture cards
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Paul Hinch's profile

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Paul Hinch's profile
Johannesburg, South Africa

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A story about a bank that decided to give real meaning to its pay-off line, “How can we help you?” by changing its behaviour, not just its messag Read More

Published:

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