Brief
A bar had asked to rework their bar menu/wine list so that it stands out as different from other restaurants and bars. Further, these new names and descriptions would be used for in-house posters, promotions.
The Challenge?
Rename the World's 5 Most (Arguably) Popular Cocktails.
Cocktails
Californication, Pina Colada, Mojito, Cosmopolitan, Bloody Mary.
Target Person
Sid, 24, is a working professional hired at a media firm in Mumbai. Sid works hard for five days a week and likes to have his weekends off. His typical weekend entails playing football, going out/party with his friends and long drives. Sid is a beer lover but loves to experiment with cocktails. He can often be seen mixing cocktails at his family/friends' weddings. To keep his spirits up otherwise, Sid often watches TV Shows, attends music festivals and cooks in his free time.
Sid can be constantly seen using popular social media networks like Twitter, Facebook, Instagram & Snapchat.
© 2017 Sanket Audhi
All rights reserved. No part of this project may be reproduced, distributed, or
transmitted in any form or by any means, including photocopying, recording, or
other electronic or mechanical methods, without prior written permission.
