H&M x Zara Larsson

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It was a big surprise when director Betrayal_Junkie showed us his artwork and asked to bring it in a new format. He wanted to create mixed media collages from lo-fi internet material and high-value 3D elements.

The style truly represented a challenge but since we feel uncomfortable being comfortable, we said yes and he flew directly to our headquarters in Buenos Aires.

H&M by Zara Larsson campaign is a take over of the brand as she releases first full-lenght album. Zara has been designing garments for the new collection and we did the promo where she break off the transmition on the stores, surrounded by a singular digital universe. Everything is pale pink, naturally.