MAKE A CHANGE FITNESS CAMPAIGN - OVER 50s
BRIEF: Create a campaign and brand encouraging people over 50 to live a healthier lifestyle and engage in fitness classes in Havant Borough.
SOLUTION: Developing the Make a Change brand as an overall name for the fitness programme. Designing a series of posters advertising different classes by encouraging people to make healthy lifestyle changes.
MAKE A CHANGE CAMPAIGN - YOUNG MUMS
BRIEF: Create a campaign advertising fitness classes aimed at young mums under the Make a Change brand.
SOLUTION: Designing a poster with a younger more tongue - in - cheek tone of voice appealing to young mums who want to lose weight or improve their fitness.
