Navy Federal Credit Union

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Here are ads I wrote. These were published in Military Times and The Washington Post.

I drafted copy for the home page. The main slideshow highlights my concept, "Financial Confidence." A Star Wars themed article I wrote is teased toward the bottom of the page ("Rebel Against Rogue Investing"). I also wrote two auto loan and refinance pages.

I collaborated on development of Navy Federal's financial literacy platform, Making Cents (https://makingcents.navyfederal.org). Here's the launch press release.

I strategized, outlined, and wrote copy for Navy Federal's investment app. This was in collaboration with Navy Federal Financial Group (NFFG), the organization's investment division. Originally branded and launched as EasyStart® Investor, the product has since been changed to DigitalInvestor® (https://www.navyfederaldigitalinvestor.com). The copy remains largely the same. Check the launch press release for the product.

I collaborated with NFFG's Operations Manager and AVP on the DigitalInvestor® FAQs. To review these, visit the home page (https://www.navyfederaldigitalinvestor.com) and click the main menu item "FAQs" or scroll down toward the bottom of the home page.

I wrote email campaigns for a certificate product launch, the company's annual membership drive, and Cyber Security Month. These projects were all about "writing small" and working within tight character constraints.

Following are two articles I wrote called "Rebel Against Rogue InvestIng" and "Scaring Up Cash," along with the social media push and the Google footprint gained. Over 1,000 publications picked up the pieces (inc. L.A. Times, Chicago Tribune, Baltimore Sun, etc), with over 80 million impressions inside of the first week. This was in collaboration with Navy Federal Financial Group (NFFG), the investment division of the organization.