Samuel Booth's profile

Fedrigoni Paper - Romeo and Juliet

A project for Fedrigoni papers, a paper mill based in Verona, Italy. This was to send to potential clients to inform them of Fedriogni's new premises in London. The letter is produced entirely of paper and has no other products used other than Fedriogni's paper. Letterpressed into the paper is the story of Romeo and Juliet, edited to advertise Fedrigoni paper stock rather than the story of the two lovers. (Verona is where Romeo and Juliet is set). 1888 is the year in which Fedrigoni began producing paper. The lock too is created entirely from Fedrigoni stock, and is purposed for clients to bring to the new paper shop, and lock their locks onto a gate, just like Juliet's courtyard in real life.
Fedrigoni Paper - Romeo and Juliet
Published:

Fedrigoni Paper - Romeo and Juliet

Something to bring new clients into a paper shop, I created a letter and lock entirely out of paper to be brought into the store and locked onto Read More

Published: