Brief: Creatively use paper to promote the new Fedrigoni Imaginative Papers Shop.
Playing on the word 'single', a friend and I teamed up to create lonely heart ads using characteristics of each of the papers. Below are 3 of our main posters. Within the short paragraphs we highlighted what somebody would want in that paper, whether it be colour, texture or weight and applied a suitable process for each of the posters.
We then decided to spice up the paper sample book and extended the range to make 6 ads altogether. As we were working on a smaller scale, we decided to use a fitting typeface to promote these paper personalities as oppose to a process.
At the bottom of each sample it tells you the paper name, the range it is from and a suitable paper match from any of the collections. This was to make it easy to get a feel for the paper properties and also have a little bit of help if you wanted to find a complimenting piece too.
