RIOT Beer label redesign
I was tasked with redesigning the beer labels for RIOT Beer, a local Cape Town (South Africa) craft brewery. The brief was simply to be bold and loud with a twist. The previous labels were getting lost between all the competitor's labels, and the client needed their brand to stand out, while still maintaining its rock 'n roll edge. My solution was to add hidden details in the patterns and subtle illustrations to reinforce the history behind the brand, but at the same time keeping the design clean, contemporary and simple.
Before and after
Pattern design
Embossed beer mats
Shot brew!
